marți, 23 aprilie 2013

milano 2013



Under the guidance of Toyo Ito, Japanese architect Akihisa Hirata envisioned an  futuristic, experienced-based  which sought to express “manifestations of flow as they relate to people and nature” to the spectators of the 2013 Milan Design Week. Titled “Amazing Flow”, the  offered a “vision of the city of tomorrow” with a multi-sensory experience that embodied the “Lexus’ world vision” and a glimpse into how cars flow throughout built environment  The display consisted of a continuous, wooden structure that represented a moment in which “roads, humans, wind and water flow as a single entity.”
Compare the installation to the Lexus “Create Amazing” promotional video for the 2014 LF-LC Concept car and watch an interview with Hirata after the break…
Courtesy of Lexus
References: Lexus 
Cite:Rosenfield , Karissa. "Milan Design Week 2013: Akihisa Hirata Designs ‘Amazing Flow’ for Lexus" 20 Apr 2013. ArchDaily. Accessed 23 Apr 2013.

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